Blue and Pink Long Long Sleeve Dress Cat detail on front

Katie's Story

My children got through mountains of clothes and there's so many that aren't getting used to their full potential. So I just thought "why can't I just swap them?"

With charity shops putting three out of 10 donations on the rails and the rest getting sent abroad to Africa or being shredded for furniture, I knew I had to do something sustainable yet still cater for discerning parents and children.

So I started Wee One's Wardrobe, offering you and your children an easy-to-use Swap, Shop & Repeat that's good for the planet and great for you!